HYBE takes K-pop cinema festival worldwide across 50 countries

K-pop’s entertainment juggernaut is redefining what it means to go to the movies. HYBE, the agency behind BTS, announced Wednesday an ambitious expansion of its cinema franchise, bringing live concert broadcasts and exclusive feature films to more than 1,100 movie theaters across roughly 50 countries next month. The weeklong event, dubbed HYBE CINE FEST 2026, represents the company’s most aggressive effort yet to transform traditional cinema screens into interactive, communal gathering spaces for a global fandom. Organized in partnership with event cinema distributor Trafalgar Releasing, the festival will run from Oct. 24-31. In Korea, the event will screen exclusively at Lotte Cinema, while Japanese distributor Avex Pictures will oversee a tailored rollout in Japan. What began in 2024 as a localized initiative in Latin America — drawing 260,000 attendees — expanded to Asia last year, attracting roughly 320,000 moviegoers. This year’s edition marks its transition into a truly worldwide affair, featuring six distinct theatrical programs. Highlights include never-before-seen conc