Ex-NCT member sees opportunity in K-pop music for kids

K-pop songs have long rung out across Korean kindergartens and elementary school classrooms, but few of them were ever written with children in mind. Former NCT member Mark Lee says he wants to fill that gap himself with what he calls "kids-pop." The idea has taken shape through "Mark Lee & Kids-POP," a YouTube series launched in September on the channel for Upper Room, the label he founded after leaving boy band NCT and SM Entertainment in April. In each episode, the Canadian singer meets children, listens to their stories and looks for musical ideas in them. The gap he points to is a familiar one. iKON’s 2018 breakup song “Love Scenario” became a singalong staple among kindergartners, in addition to topping Korea’s year-end digital chart. Even “Golden,” the Billboard Hot 100 chart-topper from Netflix’s animated film “KPop Demon Hunters” that won over young viewers worldwide last year, was written as a pop anthem for a fictional idol group rather than as a children's song. So far, the industry's answer has largely been collaborations with children's brands, with some i