From NYC to Tokyo: aespa, RIIZE lead Seoul's international tourism push

Seoul is taking its tourism pitch to some of world's busiest streets, with K-pop stars aespa's Karina and Winter and boy band RIIZE leading an international advertising campaign spanning seven cities, including New York, Tokyo and Bangkok. The Seoul Metropolitan Government and Seoul Tourism Organization said they are rolling out large-scale outdoor advertisements for their global campaign, "Absolutely in Seoul," featuring the artists at prominent commercial and tourist destinations overseas. Built around the concept of "Seoul Syndrome," campaign presents Seoul as a place where ordinary experiences become extraordinary, capturing the lasting impression the city leaves on visitors and their desire to return. New York's Times Square is centerpiece of the international push, with campaign videos running on large outdoor screens from Nov. 2 to 29, reaching tourists and local residents in one of world's busiest commercial districts. In Tokyo, advertisements are appearing around Shibuya Scramble from Nov. 2 to 20, while Bangkok began displaying the campaign Nov. 1, with screenings scheduled to