From NYC to Tokyo: aespa, RIIZE lead Seoul's international tourism push
Seoul is taking its tourism pitch to some of the world's busiest streets, with K-pop stars leading an international advertising campaign spanning seven cities, including New York, Tokyo and Bangkok. The Seoul Metropolitan Government and Seoul Tourism Organization said they are rolling out large-scale outdoor advertisements for their global campaign, "Absolutely in Seoul," featuring Karina and Winter of girl group aespa, along with boy band RIIZE, at prominent commercial and tourist destinations overseas. Built around the concept of "Seoul Syndrome," the campaign presents Seoul as a place where ordinary experiences become extraordinary, capturing the lasting impression the city leaves on visitors and their desire to return. New York's Times Square is the centerpiece of the international push, with campaign videos running on large outdoor screens through Nov. 29, reaching tourists and local residents in one of the world's busiest commercial districts. In Tokyo, advertisements are appearing around Shibuya Scramble through Nov. 20, while Bangkok began displaying the campaign Nov. 1, with scr
